Set up your brand voice

Your brand voice controls how every AI reply sounds. Configure it under Settings > Brand voice, per property.

• Tone: Luxury, Family, Casual, Eco, or a fully custom tone description.
• About: a short paragraph about your property that gives replies real context (location, style, what you're known for).
• Languages: which languages replies may be written in.
• Signature: an optional sign off appended to replies. Leave it off for a cleaner finish, or add one like "Warm regards, The Aurora Team".
• Structured guidelines: fine grained rules such as how to address guests (formal or informal), whether the property says "we" or "I", brand terms to use or avoid, and behaviours to follow or never do.

You can also refine guidelines conversationally: type feedback like "stop apologising twice in one reply" and the editor folds it into the rules.