Review Insights and impact scores

Analytics > Review Insights answers one question: what should we fix first?

Reviews are classified into categories (cleanliness, staff, breakfast, wifi and so on). For each category you see volume, positivity, average rating, and most importantly the impact score: how many points of your average rating that category is adding or costing, weighted by how often guests mention it.

The headline cards at the top spell it out in plain language: the single biggest drag on your score, and the biggest lift. A category with a modest average but huge volume often outweighs a terrible but rarely mentioned one; impact scores make that visible.

The AI summary button turns the table into three short paragraphs a GM can read in thirty seconds, including the highest leverage fix.