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Brand voice & automation

Automate replies with rules and guardrails

The automation builder (in the app navigation) creates rules that handle reviews without you opening each one.

The automation rule builder
The automation rule builder

A rule combines:

  • Scope: which property and platform it applies to.
  • Conditions: star range and timeframe, for example 4 to 5 stars.
  • Action: pre draft (generate a draft and wait for your approval) or auto publish where posting is supported.

Guardrails: negative reviews deserve a human. A common safe setup is auto drafting everything but keeping publishing manual for anything below 4 stars. Drafts created by automation carry the AI badge in the inbox so you always know what was machine written.

Start with pre draft mode, watch a week of output, then decide what to fully automate.