Brand voice & automation
Automate replies with rules and guardrails
The automation builder (in the app navigation) creates rules that handle reviews without you opening each one.

A rule combines:
- Scope: which property and platform it applies to.
- Conditions: star range and timeframe, for example 4 to 5 stars.
- Action: pre draft (generate a draft and wait for your approval) or auto publish where posting is supported.
Guardrails: negative reviews deserve a human. A common safe setup is auto drafting everything but keeping publishing manual for anything below 4 stars. Drafts created by automation carry the AI badge in the inbox so you always know what was machine written.
Start with pre draft mode, watch a week of output, then decide what to fully automate.